So is it possible? Here are our top 9 steps to selling without an agent.
If you’re going to do the job yourself, make the process as easy as possible. In other words, make your house as sellable as you can. Buyers don’t want to see your clutter, they want to see the rooms and picture how their furniture will fit. Anything that will negatively detract from being able to see them clearly is a bad thing. While kitchens and bathrooms are the rooms that can traditionally sell houses, sellers thinking of renovating theirs should think twice. Unless you are prepared to do a really good job on changing the kitchen, don’t change it, just tidy it up, maybe replace any damaged elements, and put a quick lick of paint over any hideous 1970s wood panelling. That way, people can see they can live with it until they can afford to change it.
With your house looking its best your next job is to set a price. It is here where you would normally rely on the help of a real estate agent. However, that doesn’t mean you can’t do it alone. There are plenty of online sites that offer current market data and reports. At Direct Move we can provide you with (free of charge) a current market analysis (via RpData) showing you the most recent ‘sold’ and ‘for sale’ properties on the market within a 2km radius of your property. Also, do your own research on sites such as realestate.com.au and reiwa.com.au and look at what comparable properties are on the market for.
Your price has been set and you’re ready to show buyers how great your property is. But first you need to write a few lines about your home to help entice buyers through the door. You may be tempted to write a detailed account of how wonderful it is, complete with examples of your interior design skills, but keeping the information concise and to the point is more productive. Buyers skip through lengthy narratives. The most important elements are lots of good internal photos and a floor plan.
Photos are pointless – and even counter-productive – if they don’t do the property justice. Images used to market a home should be specific to that property. If it’s a remote rural property then buyers will want to see a range of shots that show the property off – the land available, the views and so on. If it’s a modern property in a central location then lifestyle shots showing the fixtures and fittings may be of more interest than, say, photos of the bathroom. In almost all cases the living areas should be shown at their best, along with the most appealing angle of the front and a couple of decent garden shots, looking both to and from the house. We always recommend the use of a professional photographer.
When it comes to listing your property for sale it pays to use an online agent that can advertise your home on major portals – including realestate.com.au, domain.com.au, and reiwa.com.au, for a set fee. Unfortunately, private sellers are unable to advertise on these sites directly so you will need to use an online agent. The recent launch of the WA site- www.list4free.com.au offers a selling experienced unmatched in the Australian property market. It’s also worth adding your property here too to take advantage of the exciting and unique features that the portal offers such as the ability for buyers to make instant offers on your property via the portal. At $11.99 a month, first month free, it’s definitely worth a look.
Before you start showing your property, it’s always a good idea to contact local Settlement agents and choose the one that you feel most comfortable with. There are plenty of great operators out there and don’t be tempted to pick the cheapest one as they don’t always offer the best service. Let your settlement agent know that you are selling privately and you’ll need the correct paperwork to fill out. Most settlement agents offer contracts and document packs for sale.
Real estate agents are normally on hand to show your property, which is beneficial for those people who work during the day. However, to avoid paying real estate agent fees, you could enlist the help of family or friends to show potential buyers around your home while you are at work. Or simply arrange viewings for evenings or weekends. If you are going to show your home yourself be sure to consider the safety implications of allowing strangers into your home. If possible, have a friend or partner with you.
When it comes to the financial dealings of home selling it’s important to keep a clear head and not become intimidated by price negotiation. Decide how much you are willing to accept beforehand and don’t go below that figure – regardless of how nervous you may be or how anxious you are to sell the house. If you turn down an offer always try to do so in a friendly manner; you want to be able to leave the door open just in case you do decide to accept the offer further down the line. Keeping communication friendly also means the buyer will feel comfortable approaching you should they decide to increase their offer.
When you’re ready to accept an offer you’ll need to write it up on a ‘Contract for Sale of Land or Strata Title by Offer and Acceptance’. Make a time to meet with the buyer. In some cases you may be able to meet at your settlement agents office. Once you have a complete contract signed by both parties, make sure that each settlement agent receives their copy.
If you are considering selling privately please contact us on 6461 6400.
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